Universal Halloween Horror Nights (HHN), a bi-coastal annual horror event, features original and IP houses, scare zones, live performances, and themed environments at Universal Studios Hollywood and Florida. Each experience has its unique identity, contributing to the changing annual event campaign.
ROLES
Art Direction
Key Art Development
SCOPE
Develop assets that operate independently and within the broader campaign
TEAM
In collaboration with internal teams, production crews, and external partners.
FEATURED WORK
WWE Presents: The Horrors of the Wyatt Sicks
CONCEPT
Develop a key visual that encapsulates the tone of both World Wrestling Entertainment and its characters, The Wyatt Sicks, into a single, impactful composition.
EXECUTION
The development handled from concept through execution, the end result focusing on atmosphere, character presence, and readability.
IMPACT
WWE approved the assets in the first round, and Universal used them as key promotional material for the house. They appeared across all media platforms, including social media, video spots, and in-park signage.
UNIVERSAL STUDIOS HOLLYWOOD
Noche de Brujas Scare Zone
Key Art & Title Treatment
Carnival Scare Zone
Key Art & Title Treatment
Terror Tram Evergreen Logo
A title treatment that remains consistent year after year, that can be easily reskinned
to align with the current theme or subject matter of an IP.
Universal Orlando Food & Beverage
Midsummer Scream
Experiential Design — Wheel of Misfortune
The “Wheel of Misfortune” is a game-show-inspired experience for the Midsummer Scream HHN booth. This interactive element engages guests by allowing them to spin their own wheel of misfortune. The outcome determines which themed props will be utilized in a photo opportunity with Art the Clown.
